Nowadays, a great debate rages among the “selfie generation”. In the era of smartphones with amazing camera specs, is it still worth it to have your own digital camera? With the release of the new Fujifilm X-A3, I want the answer to be yes.
Smartphones will forever have advantages. For one, these are all-in-one devices that will take care of pretty much everything you need. And, they now come in incredibly compact form factors that will not stick out of those tight jeans. However, there are just those moments that scream for a dedicated camera — things like travel, events, a beautiful scenery, a treasured mistletoe moment with your special someone, a warm moment around the Christmas tree with the family.
All these just scream for the experience of pressing a real-life shutter and adjusting a real-life lens. None of those awkward touchscreen interfaces. A real camera is just what you need.
All you want for Christmas
Fujifilm has adjusted nimbly to the demands of the selfie market. In its past offering, the Fujifilm X-A2 provides users with a 175-degree tilting screen that makes selfies a breeze. For this device, they were able to make the screen tilt back just a little more, to make selfies much easier. The 180-degree screen faces you directly, so you can frame your perfect, IG-worthy shots. Throw in a powerful 24.2MP camera sensor, and those precious moments are just an arm’s length away. See what I did there?
The camera has a powerful focus, which can be used for still subjects and moving images. Just point the X-A3 and snap away. Whether you’re capturing falling snow, your girlfriends’ smiles, or flickering firelight, you’ll always find a perfect frame.
Speaking of firelight, the Fujifilm X-A3 has a very wide ISO range — in layman’s terms, that means you can shoot great pictures even in low light. Shots in front of a bonfire? Check! In sunset? Check! By the moonlight? Check! Most likely, your current camera phone fails in that department.
Oh, and remember those irksome flash pics that leave everything else in the shadows? Say goodbye to that as Fujifilm’s offering boasts off the “super intelligent” flash. Unlike the mini-flashlights of old, the camera can sense just how much light it needs to deliver to make crisp photos. See? A camera that knows what you need!
Because you have your hands full this Christmas
In the flurry of activity, a camera offers ease of use not possible in most smartphones. No need to swipe or press just for a camera app to load. The digicam makes true “point-and-shoot” possible.
To expand on this, Fujifilm equips its newest offering with all the bells and whistles needed for ease of use. You can easily take selfies of you and your family, since the camera is easy to grip even with one hand. The camera has a feature that automatically brightens your skin tone, which ensures upload-and-share worthy pics.
And they say that the real smile is in the eyes! With the X-A3, you can catch those twinkling lights reflected with the eye detection feature in addition to the standard smile detection feature. No need to say cheese, just smize.
Fujifilm also bakes in its acclaimed “film simulation” technology into the X-A3. Think of them as filters on steroids. They allow you to adjust the colors to best match the scenes. There are a total of 11 modes in the X-A3, making those filter-savvy gals feel at home. From the classic Provia to the landscape-perfect Velvia, to the new additions only available in this camera model, there’s a lot of options to choose from.
Finally, the mirrorless structure of the X-A3 makes it lighter than DSLR cameras, with virtually the same picture quality. No need to lug around heavy luggage just to make lasting memories. No added weight on your Christmas gift, too!
With this camera, there’s no need to carry a charger all the time — the extended battery life offers around 410 shots on each charge. Its simple USB charger makes juicing up incredibly easy, too.
With high quality pictures and full-HD videos that run at 24p and 60p, the X-A3 is guaranteed to produce great shots all the time. It comes with a lens so you can start shooting crisp family pics right away. And, with built-in WiFi connectivity, you can upload all pics as you take them.
It’s not just the pics made for sharing, but the camera itself, too. Coming in three colors — brown, pink, and silver — and retro look (faux leather!), the camera is a beauty to behold. The pink one particularly goes well for a vintage punk look! But at this rate it doesn’t matter which color you choose as the camera looks great with almost any fashion and would match any purse.
Worth it? Definitely!
The final question — is it worth the $599 price tag? Definitely. It’s the perfect Christmas gift, in time for the Yuletide jubilation. It’s an investment, something that you can use to store your precious memories wherever you go. Consider it your perfect companion for the new year and the many more years to come — with Fujifilm’s vaunted quality, it’s gonna be your BFF for a long, long time.